From its inception in 2006, Primp’s line of ultra-feminine, casual clothing has been turning heads. After graduating from FIDM in Los Angeles, Primp founder Wells Butler immediately set out to create statement pieces that combined comfort with style. Her end result was a fashion-forward line of tops, skirts, dresses and sweats with a unique twist on girly glamour. Primp was first carried in trendy boutique Dari, a local haunt for stylish celebrities who instantly gravitated toward Primp’s soft fabrics, easy silhouettes, and unique sense of whimsy. Primp was designed for the girl who is someone who is carefree, whimsical, feminine, artsy, and sometimes quirky. She is a lover of life, love and laughter.